Meet your host!
Carl Lundberg
Carl, CEO of Gerald Edelman and Founder of the ETA Awards, is a thought leader, adviser and investor within the Search Fund community. With extensive experience guiding entrepreneurs, from startups to large corporations, Carl provides comprehensive advice to business leaders to foster and promote their success.
At Gerald Edelman, Carl regularly advises on acquisitions and fundraisings, with a significant focus on the Entrepreneurship Through Acquisition space.
"…Carl immediately was very helpful. He's very, very knowledgeable on the search fund model in the UK and because I learned about the model in the US, he helped me adjust my view of it to the UK standards. Not just that, he also helped me with negotiating the deal. For example, he told me what market terms are, what are not market terms. Along with some debt providers, he also came with me and negotiated on my behalf, which was extremely helpful.
He’s not just your accountant, he's like an advisor of yours. He introduces me to deals, he helps me rationalise, he helps me understand my businesses better by looking at my books. I would definitely continue to work with Carl."
